Yes, we can provide our own meaningful default value to all NULL strings in source RDBMS table while loading into Hive Table with –null-string argument. Below is the sample sqoop import command
MySQL
sqoop import \
--connect jdbc:mysql://mysql.server.com/sqoop \
--table emp \
--null-string '\\N' \
--null-non-string '\\N'
--connect jdbc:mysql://mysql.server.com/sqoop \
--table emp \
--null-string '\\N' \
--null-non-string '\\N'